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Entertainment Industry Consultant w/15+ years of entertainment industry experience. Voracious consumer of content and pop culture.

Let me set the scene for you: It’s a rainy March day in Austin, Texas in 2007 on one of my earliest visits to the annual SXSW festival. I had just finished scarfing down tacos under a tent with a colleague at downtown Austin’s Brush Square Park — a central nexus of sorts for the flurry of action that typically takes place during SXSW. I darted into the Hilton Downtown on my way to a panel and to seek refuge from the rain. I jumped into the nearest elevator I saw crowded in with several other SXSW attendees. …

Following the collective cultural trauma and societal change felt by many throughout 2020 and the continuing upheaval in the advent of 2021, streamer Peacock’s new series Noughts + Crosses enters the fray to showcase a view of an alternate future. In the vein of other alternate future series such as “The Man in the High Castle” — Noughts + Crosses imagines a future in which Africa became a global superpower — its united nations banding together under the banner of “Aprica”. Aprica continues to grow in strength and influence eventually overtaking Europe, establishing a multi-continent empire.

Aprica and its seat…

It would be a serious understatement and oversimplification to once again say that 2020 has upended the way in which we work and live. As January 2020 began, my consultancy found ourselves advising several musicians on digital marketing and social media strategy. Soon enough their worlds were cratered as tours/albums and appearances disappeared overnight.

Blu Del Barrio & Ian Alexander Chart New frontiers for representation in Star Trek: Discovery

For a franchise known for exploring the unknown, Star Trek made one more big leap in a recent episode of Star Trek Discovery: “Forget Me Not” marked a franchise first and a major television achievement overall in showing a romance between a non-binary character (Adira, played by Blu del Barrio) and a trans actor (Ian Alexander).

Del Barrio and Alexander play two young Trill characters — Star Trek’s race of humanoids that exist as human hosts to symbiont lifeforms that retain the host’s memories and characteristics as the symbiont passes from host to host.

The Trill have long been a…

Recently, I had the opportunity to collaborate with Daniel Bukszpan @ CNBC to analyze the November Box Office. Our final article is below.

Originally PUBLISHED SAT, NOV 23 201910:30 AM EST
by Daniel Bukszpan, CNBC


  • It started with the release of “Terminator: Dark Fate.” Despite reviews suggesting it was better than the previous three sequels, it made only $29 million at the domestic box office its opening weekend.
  • The following weekend, “Doctor Sleep” opened. …

Protests in London during President Trump’s recent state visit.

Following Russian interference on Facebook during the 2016 election, how can we use new Digital Transparency tools to get a look inside the mind of one of the most maddening and mercurial minds in modern Politics?

Transparency may be the most disruptive and far-reaching innovation to come out of social media”

Paul Gillin, The New Influencers

As we collectively as a nation hurtle towards the 2020 Presidential Primary, social media has emerged as the preeminent weapon of choice for Candidates vying for occupancy of the Oval Office in 2020 and beyond. From the office’s current occupant and his oft-derided use…

Originally published in The Drum

That’s a wrap on SXSW 2019! As we mark the closing of the annual tech, film and music festival which since launching 31 years ago has morphed into a branding and marketing Thunderdome of sorts bridging the worlds of film, tech and music and providing compelling looks into the near-future and in some cases longer-term vision of the marketing and advertising trends. The London Times says SXSW still “sets the pace for music, film and technology.” and AdAge still calls SXSW the “world’s biggest experience stage.”

This is after-all fertile ground for marketing, innovation and…

Originally published on The Drum

That’s a wrap on CES 2019! I’ve spent the last week at the annual consumer technology confab showcasing the latest upcoming technology that will imminently break into the mainstream and into the hands of consumers. While it can all look a bit science-fiction from a distance this year’s CES proved that now, more than ever we are even closer to science-fact than ever before. The following is a brief recap of some of the emerging trends from this year’s show and what it all means for marketers and consumers at large.

AR/VR momentum slows


You wake up, flawless
Post up, flawless
Ride round in it, flawless
Flossin on that, flawless
I woke up like this

  • Beyoncé: Flawless (2013)

Beyoncé’s 2013 musical ode to self empowerment might actually be a Nostradamus-like vision of things to come in the experiential marketing world. (We will come back to this a little later on…)

I’m going to start out this article by making an unpopular statement (but, C’mon marketers — you know it’s true)… and that statement is:

“We have reached ‘peak Sprinkles Pool.’”

As we begin to wind down 2018 we most definitely have achieved peak “sprinkles…

Dan Ortiz

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